Oh, hey!
Welcome to my pre-MBA corner of the internet, from when Adobe Illustrator was perpetually open on my MacBook and Excel wasn’t even installed. Oh, how things change.
Welcome to my pre-MBA corner of the internet, from when Adobe Illustrator was perpetually open on my MacBook and Excel wasn’t even installed. Oh, how things change.
While Target consistently strives to represent people with disabilities in media such as the Weekly Ad, a group of designers on our Product Design team decided to do more than simply represent—they created clothing specifically designed for kids with disabilities. In doing so, Target became the first major retailer to directly tackle those needs. Within Marketing, my role has been to inform and guide our teams in speaking to these features directly, a project that I'm passionate about because my youngest sister has Cerebral Palsy. Happy tears are a regular occurance.
When the Cat & Jack brand was introduced years ago, we created elements like badges and banners to speak to design features. In making the adaptive clothing collection, we wanted to use the same style to highlight the new assortment.
Because this is uncharted territory for mass retail, we've made some social media content to highlight the features of the collection and test its relevance with our audience. We're also working to progressively weave the adaptive clothing stories into Cat & Jack creative for the holistic brand.
Spring 2018's TargetStyle catalog was the perfect opportunity to speak to Cat & Jack's adaptive clothing in-depth. Highlighting sensory-friendly clothing, leggings made for kids who wear diapers, and denim designed with wheelchair users in mind, we got to show the consideration Target's Product Design team puts into every piece.
Creative Director: Alyson Frahm
Art Director: Sara Lintner
Copy Writer: Samie Kaufman
