Oh, hey!
Welcome to my pre-MBA corner of the internet, from when Adobe Illustrator was perpetually open on my MacBook and Excel wasn’t even installed. Oh, how things change.
Welcome to my pre-MBA corner of the internet, from when Adobe Illustrator was perpetually open on my MacBook and Excel wasn’t even installed. Oh, how things change.
Target's kids' fashion brand, Art Class, was created with the intention of pulling in cool design partnerships—and their collab with Museum of Ice Cream is just that. Just in time for summer, we brought the magic of the museum to Target using innovative techniques and media, all while staying on a tight budget.
These carousel-style ads were used on Snapchat and Instagram to drive traffic throughout the campaign. We also shared the same assets with Museum of Ice Cream for use on their social channels.
To show the inspiration behind the collection and bring the spirit of the museum to Target guests, we recreated three "rooms" and added shoppable product with our in-house CGI team.
By partnering with our CGI artists and using Snapchat's recently released lens studio, we brought one of the gummy bears from the collection to life. Guests can interact and play with the bouncing treat.