#TAKEPRIDE 2018

As an ongoing supporter of the LGBTQ+ community, Target's involvement in Pride celebrations in cities around the states has earned some credit. To take their optimistic creative even further than colorful portraits, we partnered with an illustrator, cast a crew of real people, and tried to better capture intersectionalities within the community.

 

VIDEO STORYTELLING

On Instagram and Snapchat, we highlighted the wisdom of three members of our cast in short videos, using illustration and animation to bring their words to life.

PRINT & OOH

In New York, Minneapolis and select publications around the United States, our ads celebrated our cast and invited everyone to visit Target.com.

TargetFinds INTEGRATION

We also tested allowing the Pride cast to curate products for our discovery platform, TargetFinds. Their picks show more of who they are—beyond a basic label.