Welcome to my pre-MBA corner of the internet, from when Adobe Illustrator was perpetually open on my MacBook and Excel wasn’t even installed. Oh, how things change.
As an ongoing supporter of the LGBTQ+ community, Target's involvement in Pride celebrations in cities around the states has earned some credit. To take their optimistic creative even further than colorful portraits, we partnered with an illustrator, cast a crew of real people, and tried to better capture intersectionalities within the community.
On Instagram and Snapchat, we highlighted the wisdom of three members of our cast in short videos, using illustration and animation to bring their words to life.
In New York, Minneapolis and select publications around the United States, our ads celebrated our cast and invited everyone to visit Target.com.