Oh, hey!
Welcome to my pre-MBA corner of the internet, from when Adobe Illustrator was perpetually open on my MacBook and Excel wasn’t even installed. Oh, how things change.
Welcome to my pre-MBA corner of the internet, from when Adobe Illustrator was perpetually open on my MacBook and Excel wasn’t even installed. Oh, how things change.
Deal Days of Summer was a 9-day promotions campaign and a joint effort between Promotions Creative and Target Creative. As the writer for both teams, I had to ensure consistency across messaging for the multimedia campaign. Working with the Target Creative team was an awesome learning experience because the Promotions team at Target doesn't typically tackle campaigns at this scale.
Deal Days of Summer served up daily deals during the week prior to the Fourth of July, with the goal of driving trips while also celebrating the holiday. This campaign included OOH placements, videos shared on social media, and both terrestrial and digital radio, all while aligning to our traditional promotions channels: the printed Weekly Ad and in-store signing.
ACD: Alyson Frahm
AD: Michael J. Harris
CW: Samantha Kaufman
Designer: Ashley Hohnstein
Photographer: Ben McKean
Post: Channel Z