Welcome to my pre-MBA corner of the internet, from when Adobe Illustrator was perpetually open on my MacBook and Excel wasn’t even installed. Oh, how things change.
Target's Digital Weekly Ad is supported by paid native placement on sites like Yahoo and Linkshare ads on Facebook. During a test, our team learned that placing the front cover of the Weekly Ad in a lifestyle environment rather than featuring only the cover art was significantly more effective – lowering CPC by over 15 cents. I both art directed and wrote this content for several months as part of the Weekly Ad Team.