Welcome to my pre-MBA corner of the internet, from when Adobe Illustrator was perpetually open on my MacBook and Excel wasn’t even installed. Oh, how things change.
Target releases seasonal style catalogs that feature both Home and Apparel brands. These catalog elements are then extended into social and digital platforms to create efficient, multi-media campaigns.
Beginning with Thanksgiving and ending with the new year, our team's goal on the holiday catalog was to inspire families and friends to get together and create new traditions. Whether you're hosting Friendsgiving in your studio apartment or trying to create a festive space that the kids can't destroy, there's something in the book for you.
As an ongoing writer for Cat & Jack, these spreads highlight the season's latest trends, value and durability that help parents feel confident as they shop for their kids (it's all about finding clothes that can keep up!). These spreads are part of a larger catalog that includes both home and apparel categories.